I like figuring out what is really going on.
Whether it is a person, a business or an organisation, I have always been drawn to understanding problems, finding patterns and working out what needs to change.
I did not start with a clear plan.
Like a lot of people, I followed a fairly normal path. Study, get a job, build a career.
But there came a point when I realised I did not want to spend the rest of my life simply counting down to weekends.
I wanted to understand what I was actually trying to do with my life. That started a much bigger journey.
- I studied coaching and personal development.
- I started businesses.
- I learned about strategy, sales, marketing, leadership and technology.
- I made mistakes.
- I changed direction more than once.
And over time, I became increasingly interested in one question:
Why do some people and organisations move forward while others stay stuck?
The framework started with me.
During that period, I came across Robert Dilts’ Logical Levels while studying NLP.
The model helped me look at change differently. Instead of only asking what goal I wanted, I started looking at purpose, identity, values, skills, behaviour and environment.
I used the model on myself first. Over time, I adapted it, added tools and exercises and developed it into what I now call The 7 Levels of Development.
It became a practical way of answering:
- Where am I now?
- Where am I trying to go?
- What is getting in the way?
- What needs to change?
Then came business.
My professional work has taken me through business development, sales, marketing, websites, CRM, automation and AI.
I founded and built businesses, worked with clients and spent years trying to solve practical problems.
That experience changed how I think about development. Good ideas are not enough. Something eventually has to work in the real world.
That is why I am interested in both people and systems. Sometimes the person needs to develop. Sometimes the system around them needs to change. Often it is both.
Teaching has always been part of it.
Alongside business, I have delivered personal development, communication and training workshops with professionals, university students and community organisations.
One of the larger programmes was a weekend development retreat with around 60 professionals. I have also delivered workshops through Cheadle Mosque, University of Manchester ISOC and Leeds University ISOC.
A GP who experienced the work later used elements of the approach in community work in Kenya.
I enjoy helping people understand ideas. But I am much more interested in what happens after the workshop. Did anything actually change?
Today, these areas have come together.
My work now sits across three connected areas:
People. Leaders. Organisations.
I help people understand themselves and develop. I help leaders become more capable of dealing with people, decisions and responsibility. And I help organisations improve the strategy, people, systems and technology underneath how they work.
Different problems. But often the same basic process:
- Understand what is happening.
- Work out what needs to change.
- Develop what is missing.
- Then make it happen.
Strategist. Educator. Problem-solver.
Those are probably the three words that describe how I work best.
I like understanding complicated situations and making them clearer. I like building frameworks that help people think. And I like teaching ideas in a way that people can actually use.
I do not have all the answers. But I am good at asking the questions that help us find them.
“I do not have all the answers. But I am good at asking the questions that help us find them.”
Training behind the work
A short summary. The full detail lives on the credentials page.
What I am building now
I am continuing to develop my work around people, leadership and organisations.
That includes:
- The 7 Levels of Development
- personal and leadership development programmes
- work with community organisations
- Kaybox and organisational strategy
- AI and digital systems
- practical education and training
The common thread is development. Helping people and organisations become more capable than they are today.
Let’s talk.
If something here connects with what you are trying to build, improve or develop, get in touch.