Credentials and experience
My work has developed across business, coaching, training, strategy, leadership and personal development.
Qualifications matter, but I also believe credibility comes from applying what you learn. This page brings together both the professional training behind my work and some of the places I have used it.

Professional training
Some of the training and qualifications that have shaped my work.
NLP Practitioner Course
NLP Centre of Excellence
An assessment-based practitioner programme covering areas including communication, rapport, goals, beliefs and values, behaviour change, Logical Levels, negotiation and coaching applications.

Train the Trainer
HRDA / Alpha Training
Professional trainer development focused on designing, structuring and delivering effective training.

360 Degree Assessment Certification
HRDA
Training in the use of multi-rater feedback to help identify leadership strengths and development priorities.

Mini MBA
Skillsology
Completed modules in Leadership & Management, Communication, Influence & Teams, Business Writing, Project Management, Business Analysis, Strategy & Business Models and Finance for Non-Finance Professionals.

Strategic Planning
Trainer: Dr Rafik Beekun
Completed a strategic planning programme focused on organisational strategy and implementation. Omar also delivered a short communication workshop during one of Dr Beekun’s weekend programmes.


The 7 Levels of Development
I developed The 7 Levels of Development as a practical personal-development framework built on Robert Dilts’ Logical Levels.
I adapted and expanded the underlying model with additional frameworks, exercises and ideas from my own training, study and experience.
It covers:
- Purpose
- Mission
- Identity
- Values
- Capabilities
- Behaviour
- Environment
Training and workshop experience
I have delivered personal development, communication and development workshops across professional, university and community settings.

Weekend Development Retreat
Delivered an intensive personal development programme over a weekend to approximately 60 professionals.
Cheadle Mosque, Stockport
Delivered personal development and community-focused workshops.
University of Manchester ISOC
Delivered development workshops for university students.
Leeds University ISOC
Delivered development workshops for university students.
Strategic Planning Weekend Programme
Delivered a short communication workshop as part of a programme led by Dr Rafik Beekun.
Kenya
A GP who had experienced the development work later used elements of the approach in community work with lower-income communities in Kenya.


Business and professional experience
Alongside my training and development work, I have spent years building businesses and working across sales, marketing, strategy, technology and digital systems.
Through Kaybox, my work has included:
- Business strategy
- Sales and marketing
- Web and digital systems
- CRM
- Automation
- Artificial intelligence
- Customer systems
- Digital transformation
That business experience matters to how I approach development. I am interested in ideas, but I am even more interested in whether they work in the real world.
See my work
Learning matters. Applying it matters more.
I do not believe a collection of certificates makes someone an expert.
Professional training gives you tools, models and standards. Experience shows whether you can actually use them.
My aim is to keep learning, apply what is useful, measure what works and continue improving the programmes and frameworks I develop.
Looking for a trainer, facilitator or development programme?
If you would like to discuss a workshop, leadership programme, community programme or organisational challenge, get in touch.